Asus plans phase out of 7-inch Eee PC netbooks in mature markets

Asus chairman Jonney Shih announced phase out of company’s 7-inch screen Eee PC netbooks, at the CeBIT technology show.

He informed that Asus would concentrate on manufacture of 10-inch netbooks, which is widely preferred by customers. He ruled out phase out of 8.9-inch netbooks.

Shih further added that customers seem to prefer greater screen, which necessitates keyboard of larger size. He believes that Asus has big scope for 8.9-inch for kids, telecoms providers and emerging markets. He reiterated, 7-inch was going to be phased out, though there may still be some demand from emerging countries.

A few months back Asus had to deny rumours about impending withdrawal of its sub-10-inch netbooks. In November 2008, it had said both seven-inch and 8.9-inch netbooks would continue with refreshed specifications.

At CeBIT, in Hanover, Germany, Asus displayed number of new and recently announced products. It offered Eee NAS PC, Eee Videophone and several notebooks, including ‘Seashell’ 1008HA, a ten-inch-screen, one inch thick version of Eee netbook.

Asus also rebranded itself at the show and changed its motto to “Inspiring Innovation. Persistent Perfection”. The ‘Eee’ brand which originally symbolised “Easy to learn, easy to work, easy to play”, now stands for “Easy, Excellent, Exciting”.

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